Synthesia CEO Predicts AI Will Feel More Human

Synthesia's Victor Riparbelli says AI tools used at work are heading toward experiences that resemble how people interact with each other, a shift he argues will make real human connection more valuable, not less.

Synthesia co-founder and CEO Victor Riparbelli used a recent company all-hands to lay out a prediction he's been mulling over: as AI becomes a bigger part of daily work, the way employees interact with it will start to look less like using software and more like working alongside another person. Riparbelli's point, later shared in a post on X, wasn't framed as a product announcement but as a broader observation about where workplace AI is headed. He suggested that as these AI experiences become more human-like, the actual time people spend with colleagues and customers takes on greater weight rather than being diminished by automation. The remarks come from the head of a company built around AI-generated video and digital presenters, giving the comment some added context. Synthesia has spent years developing tools that let businesses generate video content using AI avatars and synthetic voices, putting Riparbelli in a position to speak to how convincingly human-like AI tools are becoming in everyday professional settings. The original post was cut short before detailing exactly what comes next for Synthesia's own products, so it's unclear what specific features or changes, if any, are tied to this thinking. Still, the framing signals how leaders at AI companies are trying to position their tools not as replacements for human interaction, but as something that makes the moments people do spend together more significant.