Synthesia Adds Live AI Roleplay Coaching Tool

Synthesia, known for AI-generated corporate training videos, has launched a new product called Roleplay Sessions that lets employees practice through interactive AI-driven scenarios rather than just watching pre-made clips.

Synthesia built its business by letting companies turn scripts into polished training videos using AI avatars, cutting the time and cost of traditional corporate video production. Its latest release signals a shift in strategy: instead of just making content faster, the company wants to show that the content actually changes how employees perform. The new product, called Roleplay Sessions, gives employees interactive scenarios to work through with AI rather than a static video to watch passively. The idea is to move training from a one-way broadcast into something closer to live practice, where a trainee's responses shape the session in real time. According to TechCrunch, the underlying bet is that enterprises won't stay loyal to a vendor simply because it can generate video cheaply and quickly — that capability is becoming table stakes across the AI industry. Instead, Synthesia is positioning itself around measurable outcomes, effectively arguing that its value lies in proving training worked rather than just producing the material. The move comes as Synthesia, a British startup, competes in an increasingly crowded field of AI tools aimed at corporate learning and communications. By pushing into interactive coaching, the company appears to be trying to build a stickier product that's harder for rivals offering pure video generation to replicate.