Pika Unveils Video Studio For Granular Prompt Control

Pika's newest release includes a Video Studio app that lets creators attach specific characters, products, settings and styles directly into their prompts, aiming to give users tighter control over AI-generated scenes built from scratch.

Pika is rolling out a new feature called Video Studio as part of its latest platform update, aimed at creators who want more precise command over how their AI-generated videos come together. Rather than relying purely on descriptive text to shape a scene, the tool lets users attach discrete elements—characters, products, settings, and visual styles—as reference pieces that can then be called out directly within the prompt itself. According to Pika's official announcement, users can reference these attached elements by name in their prompt to dictate exactly how each one should appear or behave in the final generation, then layer on a description of the action or event they want to unfold. The company frames this as a workflow built for maximum control, positioning it against more freeform, one-shot prompting approaches where users have less ability to fix specific characters, products, or aesthetics in place before generation begins. The feature signals Pika's continued push toward giving creators modular building blocks for video generation instead of a single monolithic prompt box. By separating out persistent elements like a character or a product from the descriptive instructions about what should happen in the scene, the tool appears designed to make it easier to keep a consistent look or cast across generations, a common pain point for creators trying to produce sequences or branded content with AI video tools. Pika shared details of the new capability in a post on X, which outlines the workflow of attaching elements and referencing them in the prompt before describing the desired action. No additional technical specifications, pricing details, or availability timelines beyond the announcement itself were provided.