Mark Wahlberg Says He'd Let AI Clone Carry His Legacy

Actor and investor Mark Wahlberg says AI can benefit filmmaking when used to support rather than replace creative work, and he'd consider letting an AI version of himself continue his roles after he's gone.

Mark Wahlberg has weighed in on Hollywood's uneasy relationship with generative AI, arguing that the technology has a place in filmmaking as long as it supports rather than substitutes for human creative work. According to a TechCrunch interview, the actor pointed to his Pete Rose biopic as an example of what he considers the right way to apply AI tools during production. Wahlberg, who has also built a reputation as an angel investor outside of acting, framed his stance around using AI to strengthen a project rather than cut corners or replace the people making it. That distinction has become a central fault line in entertainment industry debates, as studios and performers wrestle with how far AI-assisted production should go before it starts displacing actors, writers, or crew. More striking was Wahlberg's openness to the idea of an AI version of himself continuing on after he stops working, or even after he dies. He suggested he wouldn't necessarily object to his children or grandchildren controlling a digital likeness of him, potentially keeping franchises like Ted going using an AI-generated version of his image and performance. The comments add Wahlberg to a growing list of prominent actors publicly grappling with the implications of AI likeness technology, a topic that has already fueled contract disputes and labor negotiations across Hollywood. Rather than rejecting the technology outright, Wahlberg's remarks suggest a more pragmatic middle ground: embracing AI as a production tool now while leaving the door open to his digital double carrying his name and work forward long after his own career ends.